LaDove Associates -- About Us

About Us

		LaDove Associates’ Principal, Brett LaDove is a CRM executive with a background in consumer products, research, customer care, and CRM strategy. Mr. LaDove is a visionary and strategically oriented Customer Relationship Management (CRM) executive with extensive experience leading the development of customer centric business strategy and structures. He has a unique ability to combine creativity, strong leadership, and technical skills, to achieve superior results. He has over 20 years experience in marketing and CRM, and has initiated and led a significant number of initiatives to improve customers relationships. He has:
			Developed cross functional CRM strategies for several world class brands; Spearheaded Internet marketing at a fortune 500 company when the Internet was in its infancy in 1994; Led components of e-commerce strategy and operations; Orchestrated Customer Care outsourcing with results of: reducing costs by 40%, improving service levels, and expanding capacity; Implemented robust service metrics and measuring processes; Achieved world class service standards of 94% (meet or exceeds expectations); Overseen targeted and direct response marketing programs; Defined business requirements and managed the selection of customer supporting business systems. Served on and consulted to non-profit boards.